This podcast episode explores the importance of audiences in DSP (Demand-Side Platforms) and highlights the various capabilities available in Amazon's DSP. The hosts discuss how understanding audiences is foundational to DSP and enhances the value of every capability. They delve into the different types of audiences, including first-party, third-party, and custom audiences, and emphasize the granular targeting options. The episode also explores the power of combining DSP with PPC (Pay-Per-Click) in marketing strategies and highlights the need for a strong foundation in e-commerce before utilizing DSP's capabilities.
