Building a Stronger Brand with Omni-Channel Markets

This podcast episode explores the e-commerce strategies of The Legacy Companies, a manufacturing company focused on home appliances and commercial food service equipment. The company's founder, Neil Asbury, recognized the importance of e-commerce early on, setting them apart from competitors in the industry. The episode discusses the company's growth in e-commerce, the challenges of managing multiple brands, the decision to migrate to Shopify for better usability, and the pros and cons of being a 1P vendor on Amazon. It also delves into the complexities of Vendor Central and the considerations involved in successful e-commerce management. Additionally, the episode talks about the challenges of expanding into new marketplaces, controlling channel strategy, and the strategic approach of Amazon towards securing inventory. The podcast concludes with insights on participating in events like Prime Day to drive sales and attract new customers.