4 things you'll learn in this episode:

Mike Wander is an Account Executive at Lavender and runs the "3-Min Sales School."

Despite describing himself as a mediocre salesperson and an average email writer, his results tell a different story.

Mike's results:

In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails.
His email open rate stands at 65.3%.
He has a 45.8% reply rate on cold emails.

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Timestamps:

(0:00) The average email sales writer

(1:07) Booking 87 meetings in his first 3 months.

(2:53) Building your account list

(9:22) How to create your Point of View

(13:58) Effective triggers to use in your outreach.

(15:34) Insights into executives inboxes

(19:12) Crafting effective Subject lines

(20:26) Overcoming the Mental Spam filter

(22:32) Tying your triggers to challenges and how you can help.

(25:16) The balance between creativity and following Mike's process.

(26:47) Other cold emails frameworks

(28:00) How to leverage your research in your outreach

(29:24) Tips to improve your cold email reply rate.

(30:20) The most common mistake in cold emailing.

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38: How this Account Executive averages a 45.8% reply rate on Cold Emails (Prospecting strategy) - Mike Wander, AE at Lavender

Outbound Kitchen - B2B Sales Podcast