4 things you'll learn in this episode:

Luis Buitrago is Braze's top-performing Business Development Representative (BDR).

Luis' results:

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Timestamps:

(0:00) Top performing BDR at Braze

(0:50) Luis's prospecting sequences

(4:41) Structure of Luis's main sequence

(8:04) How to balance personalization and efficiency

(9:41) Different triggers to leverage in your outreach

(11:42) How to structure your cold emails

(13:50) Booking meetings going at your prospect’s office

(19:24) Booking meetings at events and trade shows

(24:10) How to use the event app to prospect

(25:07) How to prep an event

(26:05) How to talk with prospects at events

(28:29) How to prospect different countries in Europe

(31:08) Differences in culture with prospecting in Spain, and the UK

(32:45) Tips for new SDRs

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39: How this BDR Overachieved Quota for 3 Straight Quarters (Prospecting Strategy) - Luis Buitrago, Business Development Representative (BDR) at Braze.

Outbound Kitchen - B2B Sales Podcast