This podcast episode explores the challenges faced by a founder when the company has product-market fit but is struggling financially. The speaker shares their experience of aggressively cutting expenses and taking ownership of the company's future to demonstrate to investors that they don't need a fundraise. They also discuss successful measures taken to save and grow the company, strategies to compete with well-funded giants in the market, tactics for increasing visibility and prioritizing products in the buyer's decision-making process, the effectiveness of LinkedIn Conversational Ads, tactics for regaining lost pipeline, and the importance of expanding the network and utilizing social media platforms for B2B marketing.
