This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off.

This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more.

It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠MaaS⁠ (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with early stage startups.

In this episode I cover Step 4 + 5: Brand Design Guide + Mood Boards including What it is, Why it works, Who should own this work, and How to do it right. I'll be mixing in some more ⁠MaaS⁠-focused episodes over the course of the season. Here's the link to a sample Brand Design Guide, you can make a copy and edit for your own company.

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much.

And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠www.furmanovmarketing.com⁠

2. ⁠sign up to get my monthly startup marketing newsletter⁠ where I’m sharing playbooks and insights and cracking some jokes

3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠

You can also find me hanging out on LinkedIn, definitely say hello >> ⁠www.linkedin.com/in/annafurmanov

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170 - MaaS (Marketing as a System) Step #4 + #5: Brand Design Guide + Mood Boards

Building With Buyers: Startup Marketing and Growth Fueled By Customers