This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off.

This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more.

Devin Reed is the Head of Content at Clari. Devin was also at Gong for almost 5 years and what's interesting about Devin's background is that he's got both the deep Sales (AE) + Marketing (Content) experience which made for a really great convo.

In this episode:

From AE to Head of Content at Gong, how were you using content as part of your role as an AE in those early days;

What have you learned as an AE that you’re bringing into the way you approach Content (HINT: nobody cares about your product);

How late is too late to talk about your product;

Why you don't need the product to enjoy content and advice;

What scrappy things did you pull off at Gong that worked to drive pipeline and revenue;

How do you think about the interplay of Process for sales plus the Creativity of marketing;

Why is one marketing approach better than another given your company size, team skills, industry, audience, etc;

Why did Devin write his new digital playbook Content That Converts (use the code ANNA for a discount!);

AMA - Devin asks me his burning question.

You can find Devin on LinkedIn: ⁠https://www.linkedin.com/in/devinreed/

Learn more about Clari: ⁠https://www.clari.com/

The Reeder: https://thereeder.co/

Content That Converts playbook: https://convert.thereeder.co/ Use the code “ANNA” for a discount!

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1. fractional head of marketing and advisor for early stage startups >> ⁠www.furmanovmarketing.com⁠

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171 - Here's What Happens When You Emphasize Content Versus Product (Devin Reed, Head of Content at Clari)

Building With Buyers: Startup Marketing and Growth Fueled By Customers