This podcast episode explores the journey of Dapper Boi, a gender inclusive apparel brand, and its founder Vicky Pasche. Vicky's personal challenges in finding clothes that suited her led her to start the brand, which grew through a Kickstarter campaign and a direct-to-consumer model. Building a strong community within the LGBT community was crucial for the brand's success. The episode also discusses the challenges faced by women-owned businesses, the importance of community in brand growth, and the strategies used by Dapper Boi to create urgency and exclusivity in product launches. The conversation concludes with discussions about equity crowdfunding, supply chain issues, the company's experience on Shark Tank, and future plans for the brand's growth.
