This podcast episode delves into the current state of the eCommerce industry and its impact on financing. It discusses the challenges faced by businesses post-COVID, such as rising interest rates and declining consumer spending, leading to a potential slowdown in growth. The need for a strong accounting and finance team when raising capital is emphasized, along with the importance of preparing for a capital raise well in advance. The evolving accounting needs of e-commerce companies are explored, including tax compliance, financial statements, and adapting to meet consumer expectations. The podcast also covers funding options for e-commerce businesses, the current investment landscape, and the significance of audits. The role of a financial controller and the key elements of a financial stack for a capital raise are discussed, along with predictions for the future of e-commerce.