This podcast episode explores the approach of building a lasting company through strong franchisee relationships, as exemplified by Winmark. The company emphasizes the view of businesses as legacy assets that contribute to the community and future generations. It discusses the challenges and potential growth of Winmark's Style Encore brand, the successful turnaround of Play It Again Sports through strategies such as multi-channel marketing and partnerships, Winmark's capital allocation philosophy, and the importance of aligning the interests of shareholders, franchisees, and employees. The episode also highlights Winmark's mission, support initiatives, sustainability efforts, and commitment to stewardship. Overall, Winmark aims to establish its franchisees as legacy businesses within their communities by fostering a mindset of long-term investment and succession planning.