533: Google Is Out, Pinterest Is In: Here’s The Latest On Pinterest With Toni Herrbach

This podcast episode explores the growing popularity of Pinterest as an alternative traffic source to platforms like Facebook and Instagram. The hosts discuss the advantages of using Pinterest, such as its visual search engine capabilities and the opportunity for content creators to leverage short-form content. They also provide insights into posting strategies, the importance of selecting compelling pin images, and the benefits of using Pinterest for promoting YouTube content. The episode delves into the evolving use of Pinterest, the new pinning strategy, and the platform's unique characteristics and target audience. The speakers also highlight the benefits of using Pinterest for content creators and influencers, emphasizing the need for consistency, adapting to the platform's changes, and utilizing effective strategies to attract a new audience. Overall, the episode concludes that Pinterest remains a viable traffic source for content creators and offers valuable opportunities for driving traffic and monetizing content.