532: Simple Strategies To Grow Your TikTok To 6.1M Subs And Instant Sales With Eugenia Chen

This podcast episode explores the unconventional career path of the founder of Pandaloon, a company that sells dog costumes. The founder, who initially worked as a college math professor, started Pandaloon as a side project. Through a viral video on Facebook, the company gained popularity and the founder's background in applied mathematics and design helped create aesthetically pleasing costumes. The journey of Pandaloon includes appearing on Shark Tank, securing an investment, and navigating the challenges of manufacturing and expanding the product line. The episode also discusses the impact of TikTok on Pandaloon's growth and the speaker's experience on the platform. The importance of capturing attention on TikTok, creating engaging content, and leveraging features like live stream shopping are also explored.