Ep 2 - Why Think Like A Marketer

This podcast episode explores the importance of incorporating marketing skills into the field of Learning and Development (L&D). It highlights the lack of marketing skills among L&D professionals and emphasizes the need for them to broaden their perspective and adopt marketing techniques. The episode discusses the significance of foundational marketing knowledge, such as writing compelling subject lines for emails and creating effective learning campaigns. It also emphasizes the importance of considering learners as customers and understanding their motivations. Overall, the episode emphasizes the role of marketing in engaging learners, driving successful learning campaigns, and transitioning from a push to a pull environment in learning.