Ep 3 - WIIFM? (What‘s In It For Me)

This podcast episode highlights the importance of understanding "What's in it for me" (WIIFM) when marketing learning programs to employees. It emphasizes the need to focus on employees' individual needs and motivations in order to drive engagement and behavior change. The episode also discusses the value proposition canvas as a tool for understanding learners' needs and wants, and the importance of addressing the pain of change and highlighting the benefits of learning. Incorporating WIIFM into the design and delivery of learning experiences is crucial for engaging learners, aligning programs with goals, increasing adoption, and improving performance.