Ep 11 - Branding is in the mind, not the logo

This podcast episode explores the importance of branding in learning and development (L&D). It emphasizes that a brand is not just about visual identity, but also about evoking emotions and building trust with learners. By creating a strong brand, L&D professionals can increase awareness, position themselves effectively, and build trust with their audience. The episode discusses the significance of establishing a cohesive and memorable visual identity, understanding the target audience, and tailoring the branding strategy to resonate with learners. It also highlights the role of colors, imagery, and logos in shaping learners' perceptions and emotions. Ultimately, a strong brand in L&D can drive engagement, learning outcomes, and performance improvement.