Ep 41 - Data-led Marketing at Novo Nordisk with Peter Manniche Riber

This podcast episode explores the importance of measuring the impact of learning and development (L&D) initiatives. The speakers discuss the challenges faced by L&D professionals in measuring and monitoring their performance, and emphasize the need for them to take responsibility for demonstrating their impact. They highlight the importance of setting measurable goals that align with business objectives and using data and analytics to track the effectiveness of L&D programs. The episode also discusses the role of marketing communications in L&D and the use of data to personalize and target interventions. The speakers emphasize the need for a data-driven approach to employee engagement and highlight the value of establishing a strong foundation for data collection and utilization. The episode concludes by showcasing Novo Nordisk's data-driven approach to measuring the impact of their L&D initiatives, highlighting the promising results they have achieved.