Ep 75 - Mastering The Rule Of Seven

This podcast episode explores the concept of the "Marketing Rule of Seven" and its application in learning and development (L&D) contexts. The rule suggests that people need to be exposed to marketing messages multiple times before making a purchase decision. In the context of L&D, the rule emphasizes the importance of consistent and repetitive communication to drive engagement and action. The episode discusses the seven touchpoints that can be used to influence a target audience and provides examples of how these touchpoints can be implemented effectively. The speaker also addresses the concerns of lone marketers and suggests focusing on a few key tactics to apply the rule.