Ep 76 - Behavioural Science Basics

This podcast episode explores the application of behavioral science in marketing and learning. The speakers highlight the importance of understanding people's motivations and behaviors to create effective campaigns and learning programs. They discuss the use of research, behavioral profiling, social proof, loss aversion, and authority bias in influencing audience behavior. The episode emphasizes the overlap between marketing and learning and encourages listeners to experiment with behavioral science principles in their strategies.