This podcast episode explores the significance of inventory performance and the inventory performance index (IPI) score on Amazon. Managing inventory factors such as excess inventory, sell-through rate, and stranded inventory is crucial for sellers to improve their chances of ranking higher and maximizing sales on the platform. The conversation also emphasizes the importance of marketers understanding logistics and inventory management, as well as the emergence of fractional ops managers and fractional COOs. Optimizing inventory performance and understanding the IPI can have a significant impact on a seller's success on Amazon, especially in the context of warehouse operations, FBA fees, and logistics changes. Overall, inventory management and the IPI score play important roles in driving growth, maximizing advertising performance, and outperforming competitors on Amazon.
