This podcast episode explores various topics related to Amazon advertising, including building an in-house team, working with contractors or agencies, and using software. It emphasizes the increasing complexity of Amazon advertising and the importance of understanding the context and fundamentals of successful management. The episode also discusses the challenges of providing accurate forecasts, the significance of conducting audits and seeking second opinions in advertising strategies, and the ongoing advancements in the field of Amazon advertising. The speakers highlight the importance of building strong foundations, focusing on fundamentals, and fostering a culture of creativity and innovation in order to drive meaningful growth.
