This podcast episode explores the common mistakes coaches make when using social media and provides strategies for using it effectively. The guest emphasizes the importance of using social media to connect with potential clients and build relationships, rather than focusing solely on building an audience. They discuss the challenges of using social media strategically, including curating one's feed and defining a target audience. The episode also highlights common mistakes on social media, such as focusing on vanity metrics and using too many platforms. Strategies for repurposing and promoting content effectively are discussed, along with methods for acquiring clients through email newsletters and creative approaches to attract new clients. The importance of understanding the different actions of pivoting, expanding, and contracting a niche is emphasized, along with key questions to consider when making changes. The episode concludes by discussing the concept of niche evolution and gradually changing messaging to attract the right audience.
