This podcast episode explores the importance of building anticipation for a product launch and provides insights specifically for launching group trips. It emphasizes the significance of understanding that no one anticipates a launch except for the person doing the launch. The discussion highlights the importance of awareness and repetition in building anticipation and the role of narratives in making a launch feel bigger. It also discusses strategies for building anticipation for an event, such as creating a sense of community among buyers and attendees and leveraging social media platforms like Facebook. The episode further explores monetizing a free community and building an email list as crucial steps in generating revenue. In addition, it provides considerations and guidelines for launching a successful paid membership community, including the importance of understanding the desires and interests of the target audience, testing a micro version before scaling up, and offering exclusive content and benefits. Overall, this podcast episode offers valuable insights for anyone looking to launch a product or plan group trips.
