This podcast episode explores the concept of Blue Ocean Strategy, which focuses on creating new markets and avoiding competition. The example of Cirque du Soleil is used to illustrate the success of this strategy. The episode also discusses the success of Tesla and Apple in creating uncontested market spaces and emphasizes the importance of branding. It introduces the concept of Atlassian Intelligence, a software that uses AI to improve teamwork. The advantages and challenges of Blue Ocean Strategy for startups and established companies are discussed, as well as the concept of Blue Ocean Shift, which focuses on creating new markets beyond existing industries. The drawbacks of disruption and the importance of non-disruptive creation are also explored, with examples of successful non-disruptive innovations. The episode concludes with a discussion on identifying untapped market opportunities and the potential impact of non-disruptive creation on the future.
