This podcast episode explores the journey of Melissa Urban and Dallas Hartwig, the founders of the Whole30 program, from their personal struggles with addiction and trauma to the creation and evolution of a successful elimination diet. The discussion highlights the role of food in inflammation and its potential impact on overall health. It also delves into the challenges faced by the founders, including personal struggles, the growth of the program, and the expansion of the Whole30 brand into books, coaching, licensing deals, and food products. The episode emphasizes the importance of individual empowerment and self-discovery when it comes to making informed dietary choices for improved well-being.
