China's skiing frenzy continues with the arrival of a new snow season

This podcast episode delves into the surge in popularity of winter sports, especially skiing, in China, fueled by the Winter Olympics, a growing demand for skiing gear, and the convenience of indoor facilities. Young people's enthusiasm for skiing drives changes in the industry, such as night sessions and innovative cost-splitting methods, leading to lucrative opportunities for businesses. Ski resorts adapt to time constraints, climate change, and evolving preferences, while efforts are underway to create diverse winter experiences to capture the growing market potential.