Blooming flowers energize the spring economy

This podcast episode explores the emerging trend of Xianghua Plus, which combines flower viewing with other activities to create unique experiences for travelers. With the increasing popularity of lesser-known destinations and the convenience of public transportation, more people are opting for off-the-beaten-path trips during the spring season. Cherry blossoms and local delicacies play a significant role in driving the spring economy and tourism, with social media promoting these lesser-known destinations and their themed offerings. The trend of "flower-plus" attractions and experiences is also on the rise, highlighting the importance of slowing down and savoring the beauty of nature during the spring travel rush. However, the commercialization of spring marketing and tourist attractions raises concerns about preserving cultural heritage and authenticity.