This podcast episode explores the complex relationship between the coca leaf and the Colombian people. The coca leaf has historical and cultural significance in indigenous communities, but it has also been stigmatized and criminalized by the Colombian government. Despite the challenges, there is a growing movement to reclaim the coca leaf and its cultural value. The episode also highlights the legal battle between Coca-Cola and Fabiola Coca Nasa, a Colombian indigenous leader, over the use of the term "Coca." While both parties are at a stalemate, the power of public relations has influenced Coca-Cola's behavior in not pursuing legal action.
