Unlock Success: Setting Up Your Amazon Affiliate Program as a Brand Owner

This podcast episode explores the concept of affiliate marketing and its role in leveraging external traffic for Amazon brand owners. It discusses the benefits of setting up an affiliate program, the challenges of managing it manually, and the importance of using platforms like Levanta and Jungle Scout to automate tasks and optimize strategies. The episode also highlights the value of offering deals and commissions to affiliates, working with different types of affiliates, and the financial incentives they provide. Overall, the episode provides insights into scaling affiliate recruitment and maximizing profitability through affiliate marketing.