This podcast episode explores the world of affiliate marketing and paid ads in e-commerce, highlighting the risks and incentives involved in each approach. It emphasizes the importance of driving external traffic and working with affiliates as channel managers to boost organic sales. The podcast also discusses the importance of profit margins in affiliate marketing and the value of de-risking in e-commerce. It further delves into the mechanics of running an affiliate program on Amazon and provides insights into the availability of comprehensive ebooks on launching and optimizing affiliate programs. Finally, the episode features an interview with Levanta.io, discussing their services for Amazon sellers and the benefits of affiliate marketing.