This podcast episode delves into the issue of data overwhelm in the e-commerce industry and the challenges it presents for entrepreneurs. It features insights from Dr. Simmons, a retired Navy Captain, who shares his experience and highlights the importance of collecting, processing, evaluating, and disseminating information. The episode also discusses the role of data warehousing in managing big data, the concept of human saturation where the sheer volume of information requires human intervention, and the importance of goal setting in data analysis. It emphasizes the need for human intervention in decision-making and the risks of overreliance on AI. The episode concludes by exploring the challenges of decision paralysis and upcoming solutions to address these issues.