This podcast episode explores the challenges and strategies related to implementing AI tools and data analytics in business decision-making. It emphasizes the importance of having a clear understanding of desired outcomes and driving towards the end state. Human intuition, critical thinking, and reasoning are highlighted as essential in complementing AI capabilities. The four analytical phases (diagnostic, predictive, prescriptive) are introduced as a framework for data analysis and decision-making. The concept of operational design is discussed as a model for planning and navigating complex situations. Collaboration between analysts and strategists, maintaining market awareness, and valuing people skills are emphasized for small business owners. The integration of people's skills and technology, known as Sixth Gear, is highlighted as a valuable approach. Overall, human involvement, critical thinking, and a collaborative mindset are crucial in effectively utilizing AI tools and data analytics in business settings.