

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes


Key skill sets and roles to build your SEO team from the ground up

LLM.txt files — trend or trash?

Technical SEO infrastructure vs human-crafted content quality with limited resources

How will machine trust signals evolve for content creators next year?

Does retrieval-based search make traditional keyword research obsolete?

Machine trust and retrieval-based search transformation
In this episode of the Voices of Search podcast, Tyson Stockton interviews Duane Forrester, CEO of UnboundAnswers.com, about adapting SEO tactics and skill sets in the age of AI. Duane shares his unique perspective from working within a search engine, emphasizing the rapid pace of change and the feeling of being back i...

Game plan for convincing technical leadership to invest more in customer data integrations

One word that describes the relationship between customer data and marketing campaign success

Invest in better data integration vs advanced content personalization

One major shift in data-driven marketing campaigns in five years

Will first-party customer data become the most valuable marketing asset by 2025?

Building marketing campaigns from customer relationship data
In this episode of the Voices of Search podcast, host Jordan Cooney interviews Eddie Patzsch, VP of Revenue at OptiMove, about leveraging first-party CRM data to create high-performing marketing campaigns. They discuss the evolution of data from third-party to first-party and the increasing importance of accuracy and b...

Game plan for balancing AEO, SEO, and GEO in your 2026 strategy

One word that describes the current state of SEO integration

Focusing on optimizing for voice search vs visual search if you have limited resources

The evolving relationship between AEO and traditional SEO

AI Mode will eventually replace traditional search as the primary search experience?

The AEO, SEO & GEO Debate

Integration of SEO and CRO departments into a single "search experience" team
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