Chris Schaeffer, Certified Google Ads Specialist · Business

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

Episodes

Wasting Money on Search Partners? (Episode #415)

03 Jun 2024

39m

Using the PANIC Button in Google Ads (Episode #414)

27 May 2024

37m

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This podcast episode provides valuable insights for advertisers looking to optimize their bidding strategies in Google Ads. The hosts discuss the limitations of the first page bid estimate tool and recommend alternative approaches for determining bids. They also highlight the importance of monitoring conversion trackin...

This podcast episode explores the challenges and changes in Google Ads over the years. The host discusses the importance of bidding and optimizing campaign performance, addresses issues with leads in smart campaigns, presents a case study on improving lead quality, emphasizes the significance of choosing the right keyw...

Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)

01 Apr 2024

41m

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This podcast episode explores the topic of Google advertising and discusses various aspects such as enhanced conversions, automated bidding, measuring the effectiveness of responsive search ads, optimizing shopping campaigns, controlling spend by geographic location, the rule of thumb in Google ads, and concerns about ...