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David Perell · Education

David Perell

Before book sales and PR buzz, your favorite writers began with two things: the blank page and an idea. Each week on How I Write, we go behind the scenes with today's top writers to uncover the meta-mechanics of writing and the lifestyle behind it. You'll be the first to hear writers deconstruct their creative process, from banging their heads on the keyboard to marking the last period of their final draft. Victory. Come discover how great writing is made. And who knows? Maybe you'll be next. New episodes of the How I Write show go live every week on YouTube, Apple Podcasts, and Spotify.

Episodes

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An 80-Minute Masterclass in Communications — Lulu Cheng Meservey

02 Apr 2025
1h 20m
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David Perell interviews Lulu Cheng Meservey about the concept of "going direct" in communications, emphasizing the importance of founders personally shaping their company's narrative in a decentralized media landscape. They discuss how opinions have become decentralized, making it crucial for founders to connect direct...

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The Ultimate Guide to Writing with AI

26 Mar 2025
1h 29m
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This episode explores the impact of AI on the writing world, specifically nonfiction writing. Against the backdrop of the speaker's experience running a writing school and his personal journey into AI adoption, he argues that while AI is transforming the landscape, it doesn't signal the end of human writers. More sign...

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What You Need To Know About Every AI App In 9 Minutes

21 Mar 2025
9m
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Sam Altman's Method for Clear Thinking

17 Mar 2025
4m
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Sam Altman discusses his specific preferences for note-taking, emphasizing the use of spiral notebooks for their ability to lie flat and allow pages to be ripped out, and recommends specific pens. He explains that writing is primarily a tool for thinking and that he goes through a notebook every two to three weeks, oft...

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Marketing Secrets from 1M Book Sales — Alex Hormozi

14 Mar 2025
7m
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Meet the King of YouTube Explainer Videos — Johnny Harris

12 Mar 2025
1h 26m
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Become A Master Storyteller in 15 Minutes – Shaan Puri

10 Mar 2025
15m
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Lincoln: America's Greatest Speaker – Ward Farnsworth

07 Mar 2025
4m
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The Most Practical Conversation About Writing With AI – Tyler Cowen

05 Mar 2025
1h 9m
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The Deepest Conversation I've Ever Had About Writing — Dana Gioia

26 Feb 2025
3h 10m
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How to Say Things That Last Forever – Ward Farnsworth

12 Feb 2025
1h 1m
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Copywriting Masterclass, 1M Books Sold, #1 Creator Mistake | Alex Hormozi

05 Feb 2025
1h 9m
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How the Top 1% of Writers Enter Flow State

30 Jan 2025
17m
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171 Years of Writing Knowledge in 90 Minutes

10 Jan 2025
1h 29m
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I interviewed the King of Controversial Memoirs

16 Oct 2024
1h 35m
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Meet Pulitzer-Winning Stanford Professor (Richard Powers Interview)

09 Oct 2024
1h 24m
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Writing compelling fiction requires layering character development like an onion, moving from surface traits and mannerisms to core inner values that clash when characters are pushed to the wall. Drama functions on three levels: interpersonal conflict, internal psychological struggle, and the often-overlooked tension b...

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I Interviewed the Man Behind ChatGPT: Sam Altman

25 Sep 2024
48m
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In this interview, David Perell interviews Sam Altman on the topic of writing, communication, and AI's influence on these areas. Altman shares his perspectives on how LLMs are changing writing, the importance of clear thinking for clear communication, and his own writing practices, including note-taking and the use of ...

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How to Tell a Great Story (The Robert Greene Blueprint)

18 Sep 2024
1h 22m
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The Secret to Storytelling?

11 Sep 2024
1h 19m
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This podcast episode provides an insightful exploration of the art of narrative nonfiction and the vital principles of storytelling derived from screenwriting, emphasizing the need for engaging pacing, nuanced character development, and a strategic research process. Through various chapters, the author shares personal ...

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Watch the best copywriter I know rewrite an ad TWENTY-TWO times

03 Sep 2024
11m
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