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Helium 10 · Business

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Episodes

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#747 - 3 Sellers Share What’s Working Now on Amazon, Walmart, and TikTok Shop

12 May 2026
39m
AI processed

Successful e-commerce growth relies on identifying specific market gaps and leveraging data-driven strategies to scale across platforms like Amazon and TikTok Shop. Kim Kupka, founder of the toy brand Quigley, demonstrates how combining engineering expertise with keyword research allows for the creation of functional, ...

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#746- TikTok Live, Shopify, & Reddit Playbook for Amazon Brands

05 May 2026
44m
AI processed

Jared Mortensen, founder of Real Men Apparel Company, transformed his business from an aerospace-inspired startup into an eight-figure brand by leveraging a highly specific niche: size-inclusive men’s underwear with unique pouch designs. Success stems from a multi-channel strategy that prioritizes TikTok Live for commu...

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#745 - Their 8-Figure Amazon & TikTok Shop Brand

27 Apr 2026
45m
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Josh and Becca Hadley transformed a side hustle selling wedding invitations into an eight-figure e-commerce powerhouse, Hadley Designs. The business successfully navigated significant market shifts, including a total collapse of their party-based revenue during the 2020 pandemic, by pivoting into the early childhood ed...

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#744 - The Truth About Competing With Chinese Sellers

20 Apr 2026
31m
AI processed

Chinese e-commerce strategies and the evolving landscape of global selling are explored through the experiences of two seven-figure Amazon sellers based in Shenzhen. Freeman Cui, a Helium 10 leader who began his journey selling niche bondage products, highlights the shift from black-hat tactics to compliant, brand-focu...

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#743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand

14 Apr 2026
41m
AI processed

Building an eight-figure matcha brand requires a transition from generic e-commerce sourcing to establishing deep, trust-based partnerships with specialized Japanese suppliers. Founders Sam and Singchuen of Naoki Matcha emphasize that product quality and taste profiles are non-negotiable, often requiring years of itera...

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#742 - An 8-Figure Amazon Seller From China Tells All

07 Apr 2026
26m
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Shenzhen-based seller Bennett, who manages an eight-figure global e-commerce business, utilizes data-driven strategies to scale operations across multiple marketplaces. His success relies on leveraging tools like Helium 10’s Market Tracker 360 and Search Query Analyzer to identify niche opportunities, such as large-siz...

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#741 - Building Amazon Brands And Buying More Of Them

30 Mar 2026
35m
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Shaff Qureshi, a New York native and e-commerce entrepreneur, shares his journey from selling painter's tape to building a mid-seven-figure Amazon business. He recounts launching his first product in 2019 while in law school, driven by a desire to explore business ventures. Qureshi emphasizes the importance of focus, i...

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#740 - From Face Masks To 7-Figure Fashion Brand Success

24 Mar 2026
34m
AI processed

The podcast explores how Shan Shan, founder of Millennials in Motion, transitioned from selling face masks during the pandemic to building a million-dollar women's clothing accessories brand. Shan Shan details her early success on Etsy and Amazon, driven by high demand for stylish face masks, which generated substantia...

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#739 - Two Dubai Ecommerce Seller Success Stories

16 Mar 2026
30m
AI processed

This podcast features interviews with two entrepreneurs. The first guest, Abdallah Hesham, shares his journey from being a Project X student to building a seven-figure Amazon business, highlighting the importance of unique product research strategies beyond basic software filters. Abdallah emphasizes the value of ident...

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#738 - From Textile Factory To $1.5M on Amazon

09 Mar 2026
29m
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Isa Dal, a textile manufacturer from Turkey, shares her journey into e-commerce and building a seven-figure business with sustainable baby and pet products. Discovering a gap in the market for certified organic cotton blankets through Helium 10's data analytics, Isa launched her brands, Little Dedi and Dalisa. She emph...

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#737 - Dubai’s Ecommerce Playbook: From Chocolate To Water Bottles

02 Mar 2026
27m
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This podcast features interviews with two entrepreneurs in Dubai. The first interview is with Rami Rabia, the marketplace manager for Al Nassma Chocolates, who discusses the company's history, its unique camel milk chocolate, and its expansion into online sales after being well-established in duty-free shops. He highli...

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#736 - He Built An 8-Figure Brand While Working A 9-5

23 Feb 2026
30m
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Robert Gomez of Kaffe Products discusses building a multi-million dollar business on Amazon while working a full-time corporate job. He shares his journey from selling random products on Amazon and eBay to launching Kaffe in 2019, focusing on coffee accessories to differentiate from coffee bean brands. Robert emphasize...

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#735 - The 9 Figure NeuroGum Story

17 Feb 2026
36m
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NeuroGum's journey from a college dorm room experiment to a nine-figure company is explored, with founder Kent Yoshimura detailing the brand's origins and growth. Yoshimura discusses his background in neuroscience and martial arts, which led to his interest in nootropics and the creation of NeuroGum to balance physical...

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#734 - 7-Figure Amazon Seller With a Full-Time Job

09 Feb 2026
38m
AI processed

Jason Ross of Puproar discusses building a seven-figure pet product business while working only five hours a week. He shares his strategy of identifying human trends and translating them into unique pet toys, such as pickleball-themed items, designing for virality on platforms like TikTok. Ross emphasizes the importanc...

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#733 - Go-To-Market Strategy for Amazon Brands

02 Feb 2026
34m
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Elizabeth Rivas, an e-commerce expert responsible for millions in online sales, shares her data-driven go-to-market strategies. She emphasizes the importance of using data to tell a story that aligns with business goals, especially for senior leaders who may not fully understand Amazon. Rivas highlights Market Tracker ...

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#732 - 15 Years #1 on Amazon UK

27 Jan 2026
35m
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Cara Sayer, founder of SnoozeShade, discusses building a multi-million dollar brand as a single mom and her journey in e-commerce. Cara recounts launching SnoozeShade after identifying a need for a stroller blackout blind and reflects on early challenges, including competition from unsafe Chinese copies in the US marke...

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#731 - I Built A 7-Figure TikTok Shop Product

20 Jan 2026
40m
AI processed

Jonny Bradley, a UK-based entrepreneur, shares his journey from Amazon seller to TikTok Shop success. Frustrated with Amazon's limitations and inspired by the longevity supplement market, Bradley launched a single-SKU brand selling NMN (nicotinamide mononucleotide) on TikTok Shop. He emphasizes the importance of conten...

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#730 - How to Get Your Amazon Product Recommended By AI

12 Jan 2026
32m
AI processed

The podcast features Leo Sgovio, a seasoned online seller, discussing his entrepreneurial journey and strategies for e-commerce success. Leo recounts starting with selling shoes from China in the early 2000s and building a $7 million skincare brand in Canada, which later faced challenges due to COVID-related manufactur...

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#729 - The $3M Amazon Seller Who Still Sells His First Product

05 Jan 2026
32m
AI processed

Andrew Engle, an e-commerce seller, shares his journey of scaling his Amazon business to over $3 million annually with his wife. Starting in 2019, Engle transitioned from a mechanical engineering career, leveraging Freedom Ticket and Helium 10 to identify a successful first product, which he still sells today. Engle di...

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#728 - Scaling to 9 Figures on Amazon

29 Dec 2025
33m
AI processed

In this episode of the Serious Sellers Podcast, Bradley Sutton interviews Brian Jines, an eight-figure seller aiming for nine figures, about his e-commerce journey and strategies. Brian discusses his early experiences with eBay, his accidental entry into Amazon, and the growth of his business. The conversation covers v...

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