Nudge

How to manipulate the masses

Why your accountant won’t get a tattoo

Feed Swap: Seth Godin’s Secrets to Launching a New Business

He reviewed 74 marketing science papers so you don’t have to

This podcast episode explores practical marketing insights based on recent scientific research. The interview with Thomas McKinlay, founder of Ariyh, highlights the importance of limiting the number of benefits listed for a product or service to three, as exceeding this number can weaken the message's persuasiveness. T...

Why powerful people dress differently

7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar

Do brainstorms actually work?

Why ads that rhyme stand the test of time

I didn't want to publish this episode

Does subliminal advertising work?

The secret psychology behind movie trailers

Emergency Pod: Harvard Fake Data Scandal

Feel free to ignore this episode

Winston Churchill: Lessons for modern day leaders

This podcast episode examines the concept of "skin in the game" through the lens of historical figures like Winston Churchill and contemporary leaders such as Volodymyr Zelensky, illustrating how personal investment in one’s work leads to greater influence, trust, and effectiveness. By showcasing Churchill's hands-on a...

Listen to exactly 17 minutes and 42 seconds of this episode

The nudge behind this $200k side hustle

Today’s guest is Ri_h_rd Sh_tto_

Elizabeth Holmes: How she deceived the world (part two)

This podcast episode delves into the psychological tactics employed by Elizabeth Holmes to manipulate perceptions and build her credibility, highlighting how principles such as the halo effect, labor illusion, and watched-eyes effect played a crucial role in her rise and eventual downfall. By examining how Holmes used ...

There’s a problem with the world’s most famous nudge

Elizabeth Holmes: The psychology of a liar (part one)

This podcast episode explores the complexities of dishonesty through the lens of Elizabeth Holmes's case, examining psychological, cultural, and societal factors that contribute to dishonest behavior. It delves into how personal background, motivations, and environmental influences can lead individuals to rationalize a...