Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
This podcast episode delves into the transformative power of challenging common assumptions in business, employing behavioral science to optimize customer experiences, and the accessibility of these insights for businesses of all sizes. Sutherland illustrates the importance of identifying where competitors falter, as s...
In this podcast episode, we delve into the surprising similarities found in election-winning speeches, regardless of the speaker's ideology or background. Research on how mice adapt to sounds highlights an important principle: a mix of repetition and novelty keeps audiences engaged. This insight applies to speechwritin...
In this podcast, Rory Sutherland explores the pitfalls of prioritizing micro-efficiencies within organizations, which can lead to larger macro-inefficiencies. He illustrates this with the "doorman fallacy," where replacing a doorman with an automated door may seem like a smart cost-saving move, but it ignores the doorm...
In this podcast episode, the host shares research-backed strategies to enhance advertising effectiveness. Rather than spotlighting viral campaigns, he presents six straightforward techniques: using scarcity and anchoring to shape perceptions, asking questions to boost engagement, applying the generation effect by leavi...
This podcast episode explores the power of persuasion and the impact of confirmation bias on our beliefs. It emphasizes the importance of focusing on common ground and shared values in persuasion efforts, as well as the significance of giving others agency and control in arguments. The episode also discusses how our en...
This podcast episode explores the effectiveness of various psychological principles in email marketing, including scarcity, loss aversion, social proof, special promotion days, consistency, and curiosity. The examples and experiments discussed demonstrate that implementing these principles can significantly impact emai...
This podcast episode explores the impact of complex language and the importance of simplifying written content to improve accessibility and engagement. It highlights the tendency for readers to overlook lengthy and complex terms and conditions, and suggests that messages can be made easier to read by using shorter word...
This podcast episode explores various pricing strategies and tactics that businesses can use to create more compelling offers, increase sales, and optimize their pricing and promotion tactics. It discusses strategies such as breaking down prices into smaller increments, using precise pricing, implementing charm pricing...
This podcast episode explores the power of persuasion tactics in influencing behavior. It discusses two effective tactics - temporal discounting and the fresh start effect - which can be utilized to effectively persuade others. The episode also emphasizes the importance of using social proof and asking questions as per...
This podcast episode explores the concept of irrational pricing strategies used by companies in various industries. It discusses examples from the bottled water industry, restaurants, retail brands like Costco, low-cost airlines like Ryanair, and other successful companies such as Starbucks and Red Bull. The episode hi...
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