

two & a half gamers
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
Episodes


๐ง CloudX just hit 10-20% Revenue Lifts in 90 Days: The First AI-Native Ad stack for publishers

๐จ๐ข BREAKING NEWS: Royal Kingdom Adds Ads, Playtika Exits Social Casino, Mistplay Buys Mychips

The Mistplay Audience Network: Smartest UA Expansion of 2026! 3X reach, same quality

๐ง MVP UA template AXON: How to set up your Applovin for Success by Matej Lancaric

๐บโCozy Florist Deep Dive: 4,000 AI-Generated creatives in 30 Days

The Attention Budget Rule: why tutorials should teach maximum 3 things at a time

Soft Launch Sonar: 15 New Games, 14 Are Iterations, 1 Is Probably Doomed?!

๐ฒโ Will Coin Master Board Adventure eat Monopoly Go? (Our year-end predictions)

๐จ๐ข BREAKING NEWS: Record Revenue, Record Layoffs, Why Only 2 Genres Are Actually Winning in 2026

๐โ Review Radar #11: 80% of the games we covered are already dead!

๐ก How to create new mobile games 101, 2026 edition ๐

๐ฐ๐ How Playrix turned a 17-Year-Old Tycoon into a $45M/Month UA & Match-3 engine

๐ฒ Dicero: Habbyโs biggest bet (And biggest risk?)

๐น๏ธโ Playable ads are the most underused growth lever right now

๐คโ AI creatives are evolving faster than anyone expected (March 2026 trends)

๐จ๐ข BREAKING NEWS: Chinese domination, M&A boom, Freecash controversy

๐พ Creative Trends March 2026: AI hooks, fake ads, and the infinite iteration machine

How to maximize ad revenue in Tier 4 geos (+Japan bonus) by Felix Braberg
Optimizing mobile game mediation in Tier 4 markets like India and Indonesia requires prioritizing device performance and strategic network selection. To prevent crashes on low-end hardware, delay ad loading until after initial SDK processes complete and implement device-specific filters based on RAM and Android version...

๐ฐโ NYT Games Wordle & Crossword: The most PREMIUM audience in gaming
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