The Marketing Book Podcast

485 The Customer Copernicus by Charlie Dawson

484 The Unsold Mindset by Colin Coggins and Garrett Brown

483 Immersion by Paul Zak

482 Designing Brand Identity by Rob Meyerson

481 B2B Social Selling Strategy by Julie Atherton

480 MKTG STINX by Bob Hoffman

479 The Brand Benefits Playbook by Allen Weiss

478 Organic Social Media by Jenny Li Fowler

This podcast episode provides a comprehensive insight into effective social media strategy by clearly differentiating between strategy and tactics, introducing the 6 Ms framework, and emphasizing the importance of audience-centric content. Fowler underscores the necessity of setting measurable goals, conducting content...

477 Social Media Strategy by Julie Atherton

476 The Perfect Story by Karen Eber

475 Second Skin by Jason Miller

474 The AI Playbook by Eric Siegel

473 The Sale Is In The Tale by John Livesay

472 Marketing 6.0 by Philip Kotler

471 Overdeliver by Brian Kurtz

470 Standout Startup by Allyson Letteri

469 Any Insights Yet? by Chris Kocek

468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham

467 Stop Starvation Marketing by Christine Slocumb

466 Forget The Funnel by Georgiana Laudi