

Drive and Convert
In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
Episodes


Episode 105: Social Traffic in 2024
Episode 104: How to Optimize for Both DTC and Wholesale
This podcast episode explores the challenges faced by brands when optimizing their websites for both B2B and B2C audiences. The speakers discuss the importance of understanding customer journeys, analyzing data, and creating digital experiences that cater to both audiences without causing channel conflict. They highlig...

Episode 103: How to Find and Utilize the Right Marketing Experts

Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive

Episode 101: Is Microsoft Ads Worth Your Time?

Episode 100: Our Biggest Lessons From 100 Episodes

Episode 99: Announcing Behind the Click

Episode 98: How To Turn Your Google Ads Around

Episode 97: You've Got Data! Now What?

Episode 96: Going from WTF to YAY with GA4

Episode 95: How to Leverage AI in UX Optimization

Episode 94: The Rise of Video in 2024

Episode 93: Why November is the Most Underrated Time for a Website Audit

Episode 92: What You Need to Know About SEO Right Now

Episode 91: Turning One-Time Buyers into Loyal Subscribers

Episode 90: What is a Good ROAS (Return on Ad Spend)?

Episode 89: What is a Good Conversion Rate?

Episode 88: The Future of Attribution and AI

Episode 87: Should I drive traffic to a landing page or PDP?
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