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Jon MacDonald and Ryan Garrow · Business

Drive and Convert

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

Episodes

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How Psychology Influences Purchase Decisions

07 May 2024
24m
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Episode 105: Social Traffic in 2024

23 Apr 2024
27m
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Episode 104: How to Optimize for Both DTC and Wholesale

09 Apr 2024
29m
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This podcast episode explores the challenges faced by brands when optimizing their websites for both B2B and B2C audiences. The speakers discuss the importance of understanding customer journeys, analyzing data, and creating digital experiences that cater to both audiences without causing channel conflict. They highlig...

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Episode 103: How to Find and Utilize the Right Marketing Experts

26 Mar 2024
32m
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Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive

12 Mar 2024
27m
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Episode 101: Is Microsoft Ads Worth Your Time?

27 Feb 2024
23m
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Episode 100: Our Biggest Lessons From 100 Episodes

13 Feb 2024
47m
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Episode 99: Announcing Behind the Click

30 Jan 2024
20m
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Episode 98: How To Turn Your Google Ads Around

16 Jan 2024
20m
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Episode 97: You've Got Data! Now What?

02 Jan 2024
19m
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Episode 96: Going from WTF to YAY with GA4

19 Dec 2023
29m
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Episode 95: How to Leverage AI in UX Optimization

05 Dec 2023
32m
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Episode 94: The Rise of Video in 2024

21 Nov 2023
32m
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Episode 93: Why November is the Most Underrated Time for a Website Audit

07 Nov 2023
29m
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Episode 92: What You Need to Know About SEO Right Now

24 Oct 2023
31m
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Episode 91: Turning One-Time Buyers into Loyal Subscribers

10 Oct 2023
37m
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Episode 90: What is a Good ROAS (Return on Ad Spend)?

26 Sep 2023
31m
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Episode 89: What is a Good Conversion Rate?

12 Sep 2023
27m
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Episode 88: The Future of Attribution and AI

29 Aug 2023
30m
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Episode 87: Should I drive traffic to a landing page or PDP?

15 Aug 2023
23m
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