

Behind the Craft
Expert interviews and guides to help you level up as a product leader and creator fast.
Episodes


The #1 Hack to Build Apps With AI Without Getting Stuck | Colin Matthews

Inside Suno, the AI Music App You Won't Be Able to Stop Listening To | Mikey Shulman (Suno)
In this interview, Peter Yang speaks with Mikey Shulman, the CEO and co-founder of Suno, an AI platform that generates songs from text prompts. Mikey discusses his background, the circuitous route to starting Suno, and the company's vision to make music more valuable and engaging for a billion people by blurring the li...

The 5 Hidden Rules Behind Successful AI Products | Chris Pedregal (Granola)
In this interview, Chris Pettigrew, CEO of Granola, shares insights on building AI products, particularly focusing on lessons learned from developing Granola, an AI notepad for meetings. He emphasizes the importance of addressing problems that will persist in the short to medium term, rather than those likely to be sol...

The AI Skill That Will Define Your PM Career in 2025 | Aman Khan (Arize)
This episode explores the crucial skill of writing AI evaluations for product managers (PMs) in the age of artificial intelligence. Against the backdrop of the increasing importance of AI in product development, the conversation highlights the challenges of evaluating AI systems, particularly LLMs, due to their inhere...

This is What Top 1% PMs Do Differently | Amit Fulay (VP Microsoft)

Make 2025 Your Best Year Yet With This Ritual | Katia Verresen

This Will Make You Rethink Your Product and Career in 2025 | Sachin Rekhi (Notejoy)

What They Don’t Tell You About Being a Working Parent | Deb Liu (Ancestry)

Zapier Co-Founder on Using AI Agents to 10X Your Productivity | Mike Knoop (Zapier)

How the Product Manager Role is Changing in 2025 | Jiaona Zhang (CPO LinkTree)

Why K-12 Education Is Broken for High Achieving Kids | Niels Hoven (Mentava)

Inside How Perplexity is Disrupting Online Search | Aravind Srinivas (CEO)

Inside Duolingo Unhinged Growth to a $500M Business | Cem Kansu (Duolingo)

How to Crack the PM Interview in 2024 | Satish Mummareddy (Meta)

LinkedIn's Chief Product Officer on Growing to 1B with AI | Tomer Cohen (LinkedIn)
LinkedIn has evolved from a static resume repository into a dynamic platform for knowledge exchange, now serving over a billion members. Central to this transformation is the feed, which shifted from a simple activity tracker to a sophisticated engine prioritizing meaningful professional interactions and content discov...

Founder Mode Lessons from Instagram, Airbnb, and Coinbase | Sanchan Saxena

How I Built a 7-Figure Business in Less than A Year with AI | Ben Tossell (Ben's Bites)

How to Break into AI PM from Google AI Product Leader | Marily Nika (Google)

How I Built an $8M Business with 0 Employees | Justin Welsh (Solopreneur)
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