About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
This podcast ranks different approaches to managing Amazon PPC, from agencies and in-house specialists to automation software and individuals with varying levels of experience. The speaker, Steven Pope, ranks agencies as superior due to their experience and adaptability, followed by multi-brand in-house specialists. ...
This podcast episode argues that Amazon's AI shopping assistant, Rufus, has minimal impact on product rankings in 2025. The speaker, Steven Pope, challenges claims of Rufus's influence by citing the continued effectiveness of traditional SEO techniques like alt text and A+ content, and by analyzing keyword search volu...
This podcast is a monologue by Steven Pope, CEO of My Amazon Guy, an Amazon agency, advertising job opportunities within his company. He details the various roles available (brand management, marketing, etc.), highlighting the agency's strong internship program and its emphasis on training. Pope emphasizes the compan...
This podcast episode focuses on Amazon conversion rates, providing benchmarks and strategies for optimization. The speaker defines poor, average, and high conversion rates (under 8%, 8-12%, and over 16%, respectively), explaining that a rate above 16% often indicates insufficient advertising. He uses Dr. Squatch as a...
This podcast episode focuses on improving click-through rates (CTR) for Amazon listings, both organic and paid (PPC). The speaker presents benchmark CTR ranges for both organic (1.5% as a baseline, with higher percentages indicating better performance) and PPC (0.3% as a baseline). He then offers actionable advice for...
This podcast interviews Steven Pope, an Amazon expert managing $1.2 billion in annual revenue, about optimizing Amazon PPC campaigns. The discussion covers strategies for improving ad performance, including focusing on broad and auto match keywords, implementing effective negation strategies, and employing proper camp...
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