Bill Caskey and Bryan Neale: B2B Sales Trainers · Business

The Advanced Selling Podcast

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

Episodes

In this episode of The Advanced Selling Podcast, Bryan Neal interviews Chris Dornfeld from WeWhistle about the science and strategy behind effective sales incentives and compensation. Chris shares insights on how companies often overpay to motivate employees, with a significant portion of incentive budgets failing to d...