Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.
This podcast episode features discussions with Jennifer from Badass Bagels and Brandi from Just Add Honey Tea Company, as well as Jake from Annie Alaska Inc. Jennifer talks about the challenges and opportunities of scaling her bagel business through franchising and expanding brick and mortar locations. Brandi shares he...
This podcast episode explores the journey of Paul English, a serial entrepreneur who co-founded the travel website KAYAK. It delves into his passion for starting businesses, his early experiences with coding and programming, his battles with mental health, and his philanthropic endeavors. The episode highlights the cha...
This podcast episode explores the stories of Tony, the founder of Kona Ice, and Jennifer, the founder of Braid and Wood Design Studio, as they share their experiences in building successful businesses. Tony discusses the growth of his shaved ice truck franchise, highlighting the importance of traditional and digital ad...
This podcast episode explores the journey of Ouidad Wise, the co-founder of Ouidad Salons and Hair Care Products, as she overcomes the challenges of being an outsider in a foreign country, embraces her passion for curly hair, and builds a successful business. Ouidad's determination and resilience shine through as she n...
This podcast episode explores the journeys of entrepreneurs who have transitioned from different industries to create successful businesses. It discusses the importance of identifying opportunities that resonate with a larger audience and the challenges of managing growth as a small operation. The episode also highligh...
This podcast episode explores the journey of the speaker as they transitioned from a job on Wall Street to working for a company that manufactured physical products. Motivated by a desire for freedom and a commitment to high quality and local manufacturing, the speaker embarked on a new chapter in their life. They face...
This podcast episode explores the journey of Sir Kensington, a ketchup brand, and their successful pivot to mayonnaise. It emphasizes the importance of being willing to try new things and pivot in order to thrive in the market. The episode also discusses the challenges faced by entrepreneurs in reaching out to corporat...
This podcast episode explores the journey of Spin Master, a toy company that has created enduring and successful brands like PAW Patrol and Bakugan. The founders relied on their intuition and understanding of play patterns to build these brands, overcoming challenges such as learning disabilities and financial difficul...
This podcast episode explores the journeys of various entrepreneurs and their strategies for success. It delves into topics such as the challenges of selling a business, increasing grocery sales for a new product, cultural representation in products, approaching retailers, targeting niche markets, financing a new brand...
This podcast episode explores the journey of Dominique Ansel, one of the best pastry chefs globally, from his humble beginnings in a working-class family in France to his successful bakery empire. It highlights his dedication, talent, and determination in the culinary industry, as well as the accidental viral success o...
This podcast episode explores the challenges and strategies of marketing to niche and religious communities, as well as the importance of storytelling, diversity, and creativity in marketing. The episode features discussions with entrepreneurs in the fashion industry, the founder of a South Asian tabletop game, and a b...
This podcast episode explores the journey of two friends—one pursuing a culinary career and the other venturing into the comedy world—as they merge their individual passions and embark on a joint venture. It covers their experiences in acting, comedy, the success of Armenian Vine videos, and the transition to stand-up ...
This podcast episode explores the importance of storytelling in brand building and highlights the journeys of various entrepreneurs. The sections cover topics such as the personal connection to coffee farming, the challenges of conveying a brand's story, collaboration in building successful companies, creating income f...
This podcast episode dives into the life and entrepreneurial journey of Marc Ecko, the founder of ECKO UNLTD. Marc Ecko shares his childhood experiences growing up in a diverse environment and his passion for hip hop. He talks about his transition from being an artistic kid to thriving as an entrepreneur in the world o...
This podcast episode explores the success stories of various entrepreneurs and their journey in building successful brands. From Tarte Cosmetics to Badari athletic underwear, the founders share their experiences of creating unique products and embracing failure along the way. The importance of addressing specific marke...
This podcast episode explores the journey of Concept2, a design firm started by Pete and Dick in Vermont. It delves into their stoic upbringing, their entry into the world of rowing, their innovation in rowing oars, the establishment of their design firm, the evolution of the rowing machine, the challenges faced in pro...
This podcast episode discusses the importance of branding and design in product marketing, the discovery and promotion of the benefits of sugar scrubs, the confusion and inconsistency in the messages of hand scrubs, branding strategies and product improvement, distilling words into memorable phrases, launching consumer...
This podcast episode explores the journey of Jason Wersland, the inventor of Theragun, and his transformation from a chiropractor to a successful entrepreneur. Starting with a motorcycle accident and constant pain, Jason improvised with a modified jigsaw to alleviate his discomfort, leading to the development of the Th...
This podcast episode explores various topics related to marketing strategies and fundraising for different businesses. It covers effective communication in the health and wellness industry, the marketing strategies employed by a dental product company, the importance of customer satisfaction and referral programs, advi...
This podcast episode explores Madeline's journey of turning nutpods into a successful coffee creamer brand after 11 years of hard work. It discusses the origins of the DIY creamer concept, the challenges faced in creating the creamer, the struggles in bringing the Kickstarter product to market, the challenges in findin...
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