Sub Club by RevenueCat

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo

Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba

The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball

Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern

WWDC 2025: What Subscription Apps Need to Know

Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo

What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com

Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360

Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor

The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index

Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola

In this episode of the Sub Club podcast, David Bernard and Jacob Eiding interview Ajay Mehta, co-founder of Portola, about building Tolans, an AI alien friend app. They discuss the opportunities AI creates for app developers, Tolans' TikTok growth strategy, and how monetization improved product decisions. Ajay shares t...

The 2025 State of Subscription Apps Report

How to Build More Successful Paywalls — Sylvain Gauchet

How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer

How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle

How to Unlock Revenue Growth on Google Play — Tammy Taw, Google

How to Succeed on iOS vs. Android — Matt Rouif, Photoroom

How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder

How to Re-Engage Churned Users — Caroline Walthall, Quizlet