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EMARKETER · Business

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Episodes

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Behind the Numbers: Our Total Media Consumption Is Hitting a Ceiling. But In Which Areas Is It Starting to Fall?

07 Mar 2025
26m
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Reimagining Retail: The Impact of Tariffs on Retailers – What to Expect & How to Prepare

05 Mar 2025
23m
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Behind the Numbers: How Amazon Has Made Itself Even More Essential … And How It Hasn’t

03 Mar 2025
21m
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Behind the Numbers: How the Rise of the AI Shopping Agents Is Impacting the Customer Journey

28 Feb 2025
26m
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Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025)

26 Feb 2025
25m
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Behind the Numbers: Meta’s AI Investment Strategy, Snap’s Growth Secrets, and Why Pinterest Deserves More Attention

24 Feb 2025
24m
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Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era

22 Feb 2025
30m
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Behind the Numbers: Welcome to the Third Era of the CMO Role—The Chief Marketing Everything

21 Feb 2025
26m
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Reimagining Retail: How Lego Became the World’s Largest Toymaker

19 Feb 2025
17m
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Behind the Numbers: Google’s Plans After the DeepSeek Announcement and How Much GenAI Chatbots Can Erode Its Search Dominance in 2025

18 Feb 2025
25m
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Behind the Numbers Special Edition: Creator Content: What’s New and What’s Next

15 Feb 2025
30m
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Behind the Numbers: Is Brand Safety “Out of Vogue” and How Publishers Are Trying to Alleviate Brands’ Fears

14 Feb 2025
29m
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Behind the Numbers Special Edition: Creator Economy Trends 2025 Keynote

13 Feb 2025
24m
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Reimagining Retail: Why Sam’s Club is Our Must-Visit Store and What Sets It Apart from Other Warehouse Clubs

12 Feb 2025
18m
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The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will Land

11 Feb 2025
20m
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Behind The Numbers: How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next | Feb 10, 2025

10 Feb 2025
25m
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Behind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content | Feb 7, 2025

07 Feb 2025
25m
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Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears | Feb 5, 2025

05 Feb 2025
15m
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Behind The Numbers: DeepSeek: What It Is and How It’s Shaking Up the AI Universe | Feb 03, 2025

03 Feb 2025
25m
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Behind The Numbers: Netflix Breaks Records: Can Its Playbook Be Replicated? | Jan 31, 2025

31 Jan 2025
26m
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