
imPRessions: a pollack group production
ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Brittany Tuft interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.
Episodes
The Evolution of the Press Release: An Antiquated Practice or Timeless Necessity? with Sarah Shepard | Episode 17
How to Leverage a Successful Experiential Marketing Campaign with Eli & Anna Peer | Episode 16
Driving Destination Awareness in a Post-Pandemic World with Vito Zuppardo | Episode 15
Start-Up Fundraising: The Importance of the Pitch & the Message with Brian Frumberg | Episode 14
The Future of Advertising with Lisa Zakroff | Episode 13
Small Town PR: The Benefits of Local Journalism with Gabe Kahn | Episode 12
The Impact of Paid PR with Doug Simon | Episode 11
Brand Therapy: How to Communicate Your Beliefs, Purpose, and Mission with Kathy Guzmán Galloway | Episode 10
COVID-19, The War in Ukraine: How PR Changes the Way We Experience Disaster with Mariia Bohatikova & Nataliia Kholod | Episode 9
In House PR vs. Agency Life: What's the Difference? with Melissa England | Episode 8
The Art of SEO with Linda Groendyke | Episode 7
How to Mindfully Listen with Deirdre Breakenridge | Episode 6
Keeping Up with the Social Media Joneses: TikTok, Meta, and More with Cynthia Dew | Episode 5
Frenemies: How PR Specialists and Journalists Can Co-Exist with the Wall Street Journal's Veronica Dagher | Episode 4
Now and Then: How the PR Agency Model Has Changed in Recent Decades with Fred Cook | Episode 3
Crisis PR: How to Handle the Worst Day of Your Client's Life with John Deveney | Episode 2
Managing Celebrities isn't Always Entertaining with Barry Greenberg | Episode 1
This informative podcast episode features Barry Greenberg, a seasoned celebrity broker with four decades of experience, delving into the intricacies of celebrity acquisition and management. He shares his journey from finding a celebrity to support a cause he cared about to building a successful organization, Celebrity ...
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