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The Pollack Group · Business

imPRessions: a pollack group production

ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Brittany Tuft interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.

Episodes

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Incendiary Language: How Language Influences the World with Helio Fred Garcia | Episode 18

06 Dec 2023
35m
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The Evolution of the Press Release: An Antiquated Practice or Timeless Necessity? with Sarah Shepard | Episode 17

22 Nov 2023
25m
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How to Leverage a Successful Experiential Marketing Campaign with Eli & Anna Peer | Episode 16

08 Nov 2023
23m
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Driving Destination Awareness in a Post-Pandemic World with Vito Zuppardo | Episode 15

25 Oct 2023
33m
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Start-Up Fundraising: The Importance of the Pitch & the Message with Brian Frumberg | Episode 14

11 Oct 2023
31m
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The Future of Advertising with Lisa Zakroff | Episode 13

27 Sep 2023
21m
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Small Town PR: The Benefits of Local Journalism with Gabe Kahn | Episode 12

13 Sep 2023
21m
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The Impact of Paid PR with Doug Simon | Episode 11

30 Aug 2023
22m
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Brand Therapy: How to Communicate Your Beliefs, Purpose, and Mission with Kathy Guzmán Galloway | Episode 10

16 Aug 2023
27m
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COVID-19, The War in Ukraine: How PR Changes the Way We Experience Disaster with Mariia Bohatikova & Nataliia Kholod | Episode 9

02 Aug 2023
19m
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In House PR vs. Agency Life: What's the Difference? with Melissa England | Episode 8

19 Jul 2023
21m
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The Art of SEO with Linda Groendyke | Episode 7

05 Jul 2023
17m
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How to Mindfully Listen with Deirdre Breakenridge | Episode 6

21 Jun 2023
24m
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Keeping Up with the Social Media Joneses: TikTok, Meta, and More with Cynthia Dew | Episode 5

07 Jun 2023
18m
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Frenemies: How PR Specialists and Journalists Can Co-Exist with the Wall Street Journal's Veronica Dagher | Episode 4

24 May 2023
22m
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Now and Then: How the PR Agency Model Has Changed in Recent Decades with Fred Cook | Episode 3

10 May 2023
18m
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Crisis PR: How to Handle the Worst Day of Your Client's Life with John Deveney | Episode 2

26 Apr 2023
34m
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Managing Celebrities isn't Always Entertaining with Barry Greenberg | Episode 1

28 Mar 2023
27m
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This informative podcast episode features Barry Greenberg, a seasoned celebrity broker with four decades of experience, delving into the intricacies of celebrity acquisition and management. He shares his journey from finding a celebrity to support a cause he cared about to building a successful organization, Celebrity ...

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