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Jay Clouse · Business

Creator Science with Jay Clouse

The best creators experiment. Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023. With 300+ episodes, this is growth for creators—down to a science.

Episodes

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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)

25 Jun 2024
1h 4m
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This podcast episode interviews Katelyn Bourgoin, a marketing expert, about her content creation strategies and the recent launch of her cohort-based program, "Unignorable." The conversation covers her approach to short-form writing (using the "chocolate-covered almond" metaphor—a catchy hook and satisfying ending sur...

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#198: Ask Creator Science – When to give up, how often to publish, developing interest in YOU, and where to find leverage

18 Jun 2024
1h 7m
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#197: How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)

13 Jun 2024
51m
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#196: Aprilynne Alter – Breaking down the video that blew up her channel (755,000 views with <1000 subscribers!)

04 Jun 2024
52m
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#195: Why (and how) to ask your audience why they DIDN’T take action

28 May 2024
1h 7m
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This podcast episode analyzes why podcast listeners, even those engaged with a host's other content (newsletter, social media), don't listen to their podcasts. The hosts discuss survey results revealing that lack of time is the biggest obstacle, followed by irrelevance and the podcast feeling like "work." They explor...

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#194: An honest conversation with my friend, Justin Moore (live from CEX)

21 May 2024
1h 8m
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#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.

14 May 2024
41m
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#192: I coached Ali Abdaal on building a membership.

08 May 2024
1h 28m
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#191: Breaking down my $60,723 product launch

30 Apr 2024
1h 0m
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[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers

23 Apr 2024
46m
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#190: Tony Santos – How to find, hire, and work with great video editors.

18 Apr 2024
52m
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This podcast episode explores the challenges and considerations involved in hiring and collaborating with video editors. The speakers discuss where to find great editors, the importance of compatibility and communication, pricing models and fair pay, vetting editors, providing organized materials, and giving specific f...

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#189: This episode will self-destruct on Monday 👀

11 Apr 2024
8m
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#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.

09 Apr 2024
1h 0m
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This podcast episode explores Richard van der Blom's annual LinkedIn algorithm insights research report, which provides data-driven observations and trends about various aspects of LinkedIn. The report has grown from a nine-page document to 123 pages and examines factors such as hashtag usage, format types, and externa...

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#187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)

02 Apr 2024
54m
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This podcast episode interviews Michael Stelzner about the financial aspects of running successful events. The conversation covers high event costs (food, production, labor), strategies to mitigate these (e.g., using non-hotel venues, leveraging volunteers, negotiating hotel room blocks instead of catering), and ticke...

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#186: Ask Creator Science – Selling without feeling salesy, choosing what products to create, my future plans, and more.

28 Mar 2024
1h 12m
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This podcast episode explores the various aspects of being a creator and managing a business effectively. It covers topics such as the importance of having everything in one place, identifying valuable email subscribers, creating direct lines of revenue, building generative assets, developing a signature product, and e...

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#185: Ask Creator Science – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.

23 Mar 2024
1h 35m
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#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.

12 Mar 2024
57m
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#183: Thomas Frank – How to build a successful tutorial channel.

05 Mar 2024
33m
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[GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)

27 Feb 2024
52m
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#182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend

20 Feb 2024
1h 3m
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