Product Marketing Life

Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB

How to create a unified launch process: Insights from Crownpeak's PMM | Aline Bezerra

A PMM's guide to international launches | Olga Laul, Regional PMM at Google

Conversational marketing for personalized experiences | Joshua Diner, Group PMM at Infobip

Managing the balancing act of pricing | Vaishnavi Ravi, Founder of Market Maven

The Dos and Don’ts of Competitive Enablement | Dejan Gajsek, Founder & CEO, Grow + Scale

In this episode of the Product Marketing Life podcast, Mark Cassini interviews Dejan Gajsek, CEO and co-founder of Grow & Scale, about setting up a competitive enablement program. Dejan shares his journey into product marketing, the challenges he faced as a marketing team of one with no budget, and how Grow & Scale ass...

Increasing revenue and retention with win-loss analysis | Ryan Cuellar, Chief Delivery Officer at Primary Intelligence

From aspiring F-18 pilot to high-flying PMM | Aubrey Chapnick, Senior Product Marketing Manager at Q4

Using ICP research when launching a new product | Jessica Andrews, VP Marketing at Copper

Your golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio

Product marketing life at a fast-moving startup | Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness

How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io

Tailoring your go-to-market to your specific sub-vertical's ICP | Shaalin Parekh, Champify

A framework to achieve go-to-market success with horizontal products | Robert Kaminski, Fletch PMM

How to navigate your product marketing promotion | Sapir Segal, Fiverr

Transitioning from sales-led growth to a product-led growth hybrid model | Umang Sejpal, Cofenster

The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing