Ep 341: WTF is Creative Testing & Tips for Q4 Success | AKNF
29 Sep 2023
38m
Eric Dyck ยท Business
The DTC Podcast
What does it take to build and scale a successful direct-to-consumer brand? The DTC Podcast is a marketing strategy podcast hosted by Eric Dyck, with practical ecommerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable ecommerce business.
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AI processedIn this DTC podcast episode, host Eric Dick interviews Sean Frank, CEO of Ridge Wallet, about strategies for brand survival and legacy building. Sean emphasizes the importance of content creation for free distribution and customer affinity, especially with platforms like Instagram favoring organic content. He advises b...
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